The Perfect Social Media Plan

 

If you’ve been looking for the perfect social media plan to help get your business to the top of the “best brands in social media” list, then you join a list of pretty much every single brand online, everywhere. The truth of the matter is, there is not one single “one size fits all” strategy.

“So what am I doing here?” you ask. Well, although there is no magic social media bullet, to fix all of your social media woes, there are good ways to approach strategies  Continue reading →

How to Approach a Social Media Strategy

The other day, a colleague of mine asked me where I get my ideas and strategies from when it comes to social media. My answer was simple, I approach them the same way I approach every problem. After a lengthy conversation, I decided to write it down and share it here. (I love it when a blog article writes itself!).  This process may not solve your problem for you, but I do hope they help you learn how to approach issues to help make you a more creative problem solver.

So, you’re probably thinking, I thought this was about building strategies? Well, I see every strategy as a puzzle.  A problem that I need to solve. So that’s where my approach comes in. Continue reading →